Posts tagged with: WeChat
A report by Forrester mentioned that despite the rising popularity of mobile messaging apps, platform marketing efforts are still in their “infancy”. For example, WhatsApp has the most subscribers (500 million monthly active) and no marketing and advertising offerings. Line,...
Tencent is the world’s fourth largest web company, and Alibaba is on the verge of history’s largest tech IPO. Both of these behemoth companies occupy many of the same verticals in China, which is the biggest and possibly most isolated...
WeChat, the popular messaging app made by Tencent, is pushing even further into mobile commerce territory. Tencent added support for any brands to allow customers to purchase items or services inside the app. It works for both in-store payments (where retailers...
For London Fashion Week, Burberry demonstrated once again that it was part of the latest cutting edge technology. The brand launched a partnership with WeChat, one of the most popular messaging platforms in China. This device allowed users to obtain...