Both cars are rapid, agile, innovative, intelligent, and with beautiful designs. BMW China opened its secret weapon:  lightweight construction – the carbon fiber.

BMW dealer and Tianyi international advertising company (Interone) delivered a website and online videos with a unique internal perspective.

Visit the website here: http://www.bmw.com.cn/cn/zh/insights/events/pool/m3m4/2014/overview.html
(also featured at the top of the post)

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Interpretation of the formation of carbon fibers from the micro-world drama, the audience is immersive inside an experience of a ride in the heart of the BMW M3 and M4 “trip carbon fiber”

Source: BMW China
Digital Agency: Interone Tianyi International Beijing
Video/Image credits: BMW China