Thoughtful China TV released their 2015 forecast on media spend.
Summary:
In Thoughtful China TV fourth annual forecast episode, senior executives at Carat, OMG, ZenithOptimedia and JWT share insights about what to expect in 2015 in terms of how much advertisers will spend in China, how budgets will be allocated and what to watch out for this year.
Watch the episode here: https://www.youtube.com/watch?v=w819BPLB6Rk&spfreload=10
(also featured at the top of the post)
Source: ThoughtfulChina
