Taobao (simplified Chinese: 淘宝网; traditional Chinese: 淘寶網; pinyin: Táobǎo Wǎng) is a Chinese website for online shopping (similar to eBay and Amazon), that operates in China by Alibaba Group.

Founded by Alibaba Group on May 10, 2003, Taobao facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores mainly in mainland China, Hong Kong, Macau and Taiwan.

You can check their website:

They launched a campaign end of last year that caught my attention- it is called ” Get it now”.
Check the campaign site: 

Below are their mission (and yours too!): 

This is a simple message from earthling businesses. We hope that you can send this message out into the universe, and within 48 hours complete this impossible task.

We will conduct 48 hours of live broadcast through the following channels: Taobao Sina Weibo, the Facebook and Twitter accounts of Taobao Hongkong, Taobao Australia, Taobao Singapore, Taobao Global.

Right here, right now, we are trying to use wireless electrical waves to send the Morse code message “get it now” around the world. Please help us transmit our signal even farther.

Method 1: If any person, group or organization in the world possesses equipment capable of receiving shortwave radio transmissions, please try to use a radio telescope, a microtransmitter or more advanced equipment to send our message(call-sign: BG5CAC) into outer space to send it as far away as possible. if you have helped us already,please email your all sign and the message you sent(as detailed as possible)to

Method 2: Scan the QR code from this challenge, or click to share it. Send this message to your friends so more and more people can spread the “get it now!” message.

We’d better have a dream, in case it comes true someday.

This is not too late to apply, I would have loved to be on an helicopter in China to scan this QR code !

Watch the behind the scene of this incredible project here:
(also displayed at the top of this post)

Time to dream ! a few screenshots of the project below 

Screen Shot 2015-01-03 at 4.52.30 pm

Screen Shot 2015-01-03 at 4.55.54 pm


Screen Shot 2015-01-03 at 4.56.49 pm

Screen Shot 2015-01-03 at 4.56.27 pm

Screen Shot 2015-01-03 at 4.57.12 pm

Screen Shot 2015-01-03 at 4.56.42 pm

Screen Shot 2015-01-03 at 4.56.04 pm

Screen Shot 2015-01-03 at 4.55.30 pm

Screen Shot 2015-01-03 at 4.55.13 pm

Screen Shot 2015-01-03 at 4.58.12 pm


Source: Taobao
Image credits: Taobao