Adidas Originals : This is Me launched a new campaign website in China celebrating originality, uniqueness and individuality. “This is me” allows you to customise your shopping experience, discover the latest Adidas collection, and enjoy the latest sport events happening around your area in China.
Check the campaign website: http://thisisme.adidasevents.com/
Watch the campaign TVC packaged up with Chinese artists and celebrities: here
(also featured at the top of the post)
Screenshots of This Is Me campaign