L’Oreal Paris- sets the first Butterfly campaign in China for the launch of the False lash Butterfly mascara McCann //MRM Shanghai work together on this first “China’s Butterfly” competition.


False lash Butterfly is a unique mascara with a “Revolutionary wing tip brush, its asymmetrical shape catches every lash from corner to corner” – Focuses on the characteristics of the product itself during a 15 seconds TV commercials – The website is beautifully designed and invite five women, including the most popular Chinese: ELLE, Ruili, PClady, ONLYlady and Yoka, and some of the most influential artists such as: dance goddess Zhujie Jing and Wang Xiang Ruili chief model.

Members are nominated via a “Butterfly” video –  the network is showcasing the five goddess online, and ultimately consumers vote for their real “Butterfly ambassador.” Time to vote now ! 


Find more about the Butterfly mascara: L’Oreal Paris
Visit the campaign website and join the competition: L’Oreal China

Vote for your favourite artist and find some great make-up & beauty tips on site.

Watch the commercial on Youku and Chinese artists:here
(also featured at the top of the post)


Find your butterfly look !


Read the campaign article in Chinese: Madison Boom
Source: L’Oreal China
Image credit: L’Oreal China