For example, WhatsApp has the most subscribers (500 million monthly active) and no marketing and advertising offerings.
Line, with 420 million registered users derives the largest marketing revenue, $335 million. WeChat – with 355 million active users and named as one of the winners at the DLD Conference in NYC – has less than $50 million in revenue. The findings suggest direct messaging is ripe for monetization.
WeChat was the third most popular brand in L2’s Digital IQ Index®: Luxury – China, with 49% of brands present on the platform at the time of the study. In late 2013, WeChat launched online to offline payment platform Weigouwu, which China’s No. 1 jeweler Chow Tai Fook uses.
WeChat is expected to grow as mobile shipmentsgrow to 450 million in 2014.
A few brands currently using WeChat for business:
Tommy Hilfiger launched size WeChat size assistants to help find the best fit for customers.
Montblanc provides a geo-local store locator and makes in-store reservations through the app.