The 5th AWE is Over! It assembled the top innovators – from the hottest startups to Fortune 500 – to showcase the best solutions that make the world more interactive – featuring Augmented Reality, Wearable Computing, and The Internet of Things.

The prevailing theme of the conference was the desire to bridge the digital and analog worlds through augmented reality. One of the most popular uses of AR technology today is to place 3D models in a physical space, with a whole slew of companies partnering with furniture retailers to help facilitate the process of buying furniture online. ViewAR demonstrated a particularly polished version. A similar popular use was for architects and real estate agents to show off 3D models of their properties using catalogs as image targets.

Overall, 4 trends came out from the conference:

1.Projection Mapping on the Real world
2.Mapping for Navigation
3.Mapping spaces and objects
4.From GPS-based experience to 3D–fying the world.

Let’s take a further look at each trend:

1.Projection Mapping on the Real world in 3D
Speaker: Phillippe Bergeron – CEO, PaintScaping
View the video here
The presentation showcased how PaintScaping work with real-world lighting vs virtual lighting to project 3D object and shapes in real time on buildings.

Screen Shot 2014-06-28 at 7.56.34 pm

2.Mapping for Navigation
1/Speaker: Clemens Kirner – Founder, Insider Navigation
View the video here
Watch how Insider Navigation developed an application where shoppers can get interactive shopping experience on the go! download vouchers via mobile, and never get lost at the airport by following the signs!

2/Speaker: Oriel Bergig – Head R&D, Flyby Media
How to use accurate tracking with the development of your app.
View the video here

Screen Shot 2014-06-28 at 8.11.35 pm

3.Mapping spaces and objects
Speaker: Jeff Powers – CoFounder and CEO, Occipital Structure Sensor
View the video here

Screen Shot 2014-06-28 at 8.14.45 pm

4.From GPS-based experience to 3D –fying the world
Speaker: Matt Bell – Founder, Matterport
View the video here (video also featured at the top of the post)

Matt explained the difficulties in capturing the world in 3D, and how to use Matterport camera to help 3D content creators.

Screen Shot 2014-06-28 at 8.17.30 pm

Finally, Candy Lab whose Candy B.A.R. platform allows marketers and event planners to create location-based augmented reality marketing applications to fit advertising campaigns, events, and games. They have an innovative dashboard that allows for real-time reporting enabling sponsors to see the impact of their campaigns.

As Augmented reality will gain more traction through popular advertising campaigns and wearable tech like Google Glass- we will continue to see improved and innovative applications on the market very soon.

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Source: AWE