Starting an e-commerce business in China requires a lot more than translating a western website into Chinese or launching an e-store on TMall…

Thoughtful China explains how your company should build its e-commerce strategy in China – Watch the interview with ex-Alibaba executive Julia Zhu, founder and managing director of Observer Solutions.

Main questions answered :
What is the main difference between the Western and Chinese online shoppers?
How to manage your reputation ?
How to create a partnership with local brands?
How to bridge the digital wall between China and the USA ?
How to translate your website? Key visuals for Chinese online shoppers to feel “safe”
How to combat and fight against fake products/suppliers?

Link: Thoughtful China Show

Source: ThoughtfulChina