Tropicana China launched their new website a few days ago. The brand created a few adorable oranges as their new “brand celebrity/ambassadors”, they are packed with punch and energy to refresh your summer !
PepsiCo’s Tropicana juice drinks launched 2014 under new theme “Tropicana gets you ready”, aiming at seducing the younger generation’s, by promoting balance work vs play, quality of life, health and vitality.

iNG Digital go beyond the FMCG conventional route, with this bunch of vibrant orange characters and the youth “playing” together! (watch the Introduction video and the Game video below). After all, Tropicana is perfect for any “healthy” break ! Worth a quick sneak peak at the current campaign. 

Credits: iNG Digital

A few key screenshots of the site –

Screen Shot 2014-06-17 at 10.11.29 pmdamndigital_Tropicana_Orange-Vote_iNG-DIGITAL_2014-06-01



Check the Game:

damndigital_Tropicana_Orange-Vote_iNG-DIGITAL_2014-06-07  damndigital_Tropicana_Orange-Vote_iNG-DIGITAL_2014-06-05