This event is Asia’s first and highest-level conference focused on the business value of social media and engaging content – Over 400 delegates and 30 expert global speakers attended Social Matters in Singapore, the Ritz-Carlton Millennia.
Watch the Event Highlights video (top of the post) and here
The video features event speaker insights from:– Keith Hernandez, VP International Advertising, Buzzfeed
– Thomas Crampton, Global Managing Director, Social@Ogilvy
– Olivier Carnohan, Intrapreneur, SingTel Group
– Tony McGinn, Chief Executive Officer, MoVideo
– Stephanie Huf, Ericsson
– Michael Stevens, VSauce – over 1 Billion YouTube views
– Guy Nicolucci, Emmy Award-winning Screenwriter
Brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel gathered to discuss innovative ways to create, co-create and maximize great content.
Among the top tips shared, the art of storytelling and need for emotive content remains crucial to success, according to industry leaders.
The top three elements of powerful social content revealed:
1. Happiness has universal appeal.
2. Surprise in some markets.
3. Sadness… if resolved.
“Emergent new platforms force brands to create large amounts of quality content at high speed,”
“Creating a Hollywood blockbuster on an indie budget can be tough, but the right tools and publishing models can help brands accelerate and improve the quality of content.”
said Thomas Crampton, Global Managing Director at Social@Ogilvy.
Watch All keynotes from experts on Social@Ogilvy Website
Media IT Japan featured the Dove Beauty sketch 2013 (made by Ogilvy & Mather), as a success story.The campaign became the largest-ever viral YouTube video to reach the 100 million + likes, with the advent of SNS (Social Network Sites).
Watch the video here
Official description of the Campaign:
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don’t forget: YOU are more beautiful than you think!
Join the conversation at: #WeAreBeautiful
About All That Matters & Social Matters
Dubbed “TED meets SXSW” by Jason Mraz and billed as the gateway to the Asian entertainment industry, the award winning All That Matters is the only Business2Business2Fan event in Asia that brings Music, Digital, Social and Sponsorship Matters together alongside 60 bands and 20
YouTubers.
A joint venture between Branded and Social@Ogilvy, Social Matters is Asia’s only executive-level business event presented by brands and for brands, to critically examine the use of social media as a powerful business tool. Social Matters focuses on the challenges to creating compelling online content and showcases the most creative digital campaigns from global and regional brands that bring people together.
Fully endorsed by both the Singapore Tourism Board (STB), and Infocomm Development Authority (IDA), All That Matters takes place on 20-25 May at the Ritz Carlton Hotel, Singapore and at a number of live music venues in and around Singapore.http://www.allthatmatters.asia
Source: Media IT Japan, Ogilvy Do, Branded Asia
