The who’s who of the international marketing and communications world gathered at the International Advertising Association’s World Congress.

IAA World Congress – Beijing, China – May 8th – 10th 2014

This year theme is INNOVATION & EVOLUTION and IAA intends to take its delegates on a journey of remarkable global insights, news and knowledge that few events can provide. With its mix of local and international speakers, content and case-histories that are making the news, driving the changes, and enabling marketers to network and engage the rapidly changing landscape of communicating with their customers, IAA is a major event in Asia for the digital industry.

Key session themes will include: consumer marketing challenges; the digital influence on consumer behavior; how do key advertisers see the new world; the rise of challenger brands; the reaction of challenged categories; key trends in media and consequences for TV, print and OOH – in developed vs. emerging markets; new advertising models and their implications; improving creative effectiveness.

A few speakers included:
Jeffrey Cole, Director and CEO, Center for the Digital Future at USC Annenberg School
Rob Norman, Global Chief Digital Officer, Group M
Sir Martin Sorrell, CEO, WPP

Watch the video – China deputy Cheelip Ong (Wang Zhili) on speech 43rd World Advertising Congress shared his own ad dreams and unique understanding of creativity.

Source: IAA75