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InMobi (Mobile ad Network) has partnered with Rubicon Project to automate the process of buying and selling ads online – They released: InMobi Exchange platform.
This is now the world’s largest mobile-first programmatic marketplace – All ads, native and otherwise, will be available for real time bidding – This will enable to InMobi’s publishers to also access all Rubicon’s existing base of advertisers –  As for the app makers, they can now leverage InMobi’s platform to better target ads at customers, and make money when users click ads on the app. Inmobi, in turn, will benefit by getting extra slots to display its inventory of ads. Nice !

“We are committed to improving the mobile user experience, whether through the aesthetic of native ads or relevant advertising, based on our deep understanding of mobile consumer behavior. In selecting Rubicon Project’s Advertising Automation Cloud to power our InMobi Exchange, we are taking the next natural step by bringing these custom native experiences to programmatic buyers and sellers at scale. We believe that this represents the next era of digital media buying globally,” said Naveen Tewari, CEO, InMobi.

Read moreInMobi Exchange site

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About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company’s mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally.

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