Coke and Vittel have been active over the last few months thinking and rethinking their bottles.

Two brilliant ideas:

Coke designed a bottle that can only be opened when fit together with another bottle’s cap and twisted.The idea is reminiscent of last year’s sharable can, which split in half (created by Ogilvy & Mather France and Ogilvy Asia-Pacific), which embody the brand promise of happiness and sharing. This campaign worked very well on campus, where students have to partner with someone to open their bottle, no better way to break the ice and meet new people !

Watch the video here
Credits: Leo Burnett Columbia

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designed a bottle that reminds you to drink every hour. Simple, and efficient.

Watch the video here
Credits: Ogilvy Paris

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